Vegan mineral makeup loved for its performance and loyal community.
Light-reflecting mineral foundations designed to enhance natural skin
Calm, effective skincare built on gentle science and experience.
Built from the Ground Up.
Powered by Passion
I’m Ellana Byers - founder, formulator, and the face behind three beauty brands built on real results and real experience.
I’ve spent over 20 years in the beauty industry - from running salons to working in cosmetic manufacturing, learning what actually works and what doesn’t.
In 2011, I started Be Coyote with nothing but an idea, a vision, and relentless determination.
I grew it from $0 to a multi-million dollar business, all on my own, with no investors, no shortcuts, and no outside funding.
What began as a way to fix my own skin has turned into a platform that helps thousands of women feel confident in theirs.
Silent Empire is the home of everything I’ve built - my brands, my story, and the next chapter of what’s possible.
It’s where I share what I’ve learned about beauty, business, and the human behaviour that drives them both.
Beauty, Business & Everything In Between
After two decades in the beauty industry, I’ve learned that success isn’t about being louder - it’s about understanding people.
Silent Empire explores where beauty, business, and behaviour meet - the emotion behind every purchase, the trust that builds every brand, and the mindset that creates growth that lasts.
This isn’t theory - it’s lived experience.
After years of building and scaling beauty brands, I’ve gained insights worth sharing - from skincare and makeup to entrepreneurship and the behavioural side of business.
From passion to product - these are my brands.