Backed by 14 years of eCommerce & beauty brand experience.

I manage your entire UGC process - from creator sourcing to gifting coordination.

You’ll receive guaranteed monthly UGC videos, delivered in a ready-to-use content folder.

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I’m Ellana Byers - founder, formulator, and the face behind three beauty brands built on real results and real experience.

In 2011, I started Be Coyote with nothing but an idea, a vision, and relentless determination.

I grew it from $0 to a multi-million dollar business, all on my own, with no investors, no shortcuts, and no outside funding.

Silent Empire is where I share the experience I’ve gained over 14+ years.

Influencer strategy, UGC, branding and the consumer behaviour that drives it all.

If you need UGC management, creator sourcing, or founder-led marketing guidance, I’m here to help you grow smarter.

Frequently asked questions
What exactly do you do?

I manage your entire UGC process - sourcing creators, handling outreach, organising gifting, tracking content, and delivering guaranteed monthly UGC videos to you.

I also offer marketing support, creator strategy and founder-led guidance for brands.
What is UGC?

UGC stands for User-Generated Content. It’s content created by everyday people -not actors or professional models -showcasing a product in a natural, real, and relatable way.

Think:


  • First-impression videos

  • Unboxings

  • Tutorials

  • “Get ready with me” clips

  • Before & afters

  • Product demo videos

Because UGC feels authentic, it consistently outperforms polished ads and builds trust quickly. Brands use it across ads, social media, email marketing and websites.
What types of content will I receive?

You’ll receive authentic UGC videos (and photos if needed) created by real creators - perfect for paid ads, organic social media, email campaigns, and website use.
What makes you different from other UGC managers?

I’ve spent 14+ years running influencer campaigns, UGC programs, marketing strategy, and product development inside my own multi-million-dollar beauty brand.

I know what actually converts and I have a large database of creators who deliver reliably
How do I get started?

Simply choose a UGC package or contact me to discuss your goals.

I’ll create a customised plan, brief creators, organise gifting, and start delivering content within 2–4 weeks.

Send me an email: customerservice@silentempire.com.au
What’s the difference between UGC and influencer posts?

UGC is content created for your brand to reuse everywhere - ads, socials, email, product pages. It’s authentic, high-converting and doesn’t require the creator to post.

Influencer posts are about reach, not ownership - you’re paying for their audience, not the content itself.

I focus on UGC because it gives brands more control and better results, but if you need creators to post as well, we can add that on.
How much does it cost?

If you book in December you can take advantage of our $495/month package and lock in that monthly rate for the next 6 months.

You will receive 5 x UGC videos from 5 different creators to use organically across your social media platforms.

The UGC management package is usually $850/month.