I’m Ellana Byers - the founder and formulator of three beauty brands, including Be Coyote, a mineral makeup brand loved by more than 30,000+ customers and built entirely from scratch.

I’ve spent over 20 years in the beauty industry - from running salons, to working hands-on in cosmetic manufacturing, to understanding product development, marketing psychology, and what actually makes customers say “yes.”

In 2011, I started Be Coyote with nothing but an idea, a newborn baby, and relentless determination.

No investors.

No shortcuts.

No outside funding.

Just a vision - and the willingness to work harder than anyone else.

Over the years, I scaled it into a multi-million-dollar brand, developing high-performing products, building a fiercely loyal community, and completing thousands of influencer and UGC collaborations along the way.

What I Do Now

Everything I’ve learned - the strategy, the mistakes, the wins, the human behaviour behind what sells, lives here inside Silent Empire.

This is the home of:

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  My brands
  
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  My experience
  
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  My strategies
  
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  And the next chapter of what’s possible
  

Alongside running my own beauty companies, I now help other brands grow smarter and faster through:

Done-for-you UGC management

I source creators, manage gifting, and deliver guaranteed monthly UGC with full usage rights.

Why Work With Me

Because I’ve lived it.

I didn’t build a brand in theory - I built it in the real world.

✔️ 14+ years working with influencers & creators

✔️ Thousands of UGC collaborations

✔️ Multi-million-dollar eCommerce experience

✔️ Deep understanding of buyer behaviour

✔️ Proven ability to scale without huge budgets

✔️ A database of reliable creators

I know how to grow brands because I’ve actually done it - and still do.

Let’s grow your brand together.

Email me anytime: customerservice@silentempire.com.au