Looking for the best vegan makeup that actually delivers? After over a decade of creating cruelty-free, skin-loving beauty products, I’ve narrowed it down to three absolute go-to’s, the products I use daily and recommend to anyone starting (or upgrading) their beauty routine.
These are more than best-sellers, they’re the heart of my brands and a big part of why I started this journey in the first place.
Loose Mineral Foundation - Be Coyote’s Best-Seller
This is the product that launched Be Coyote back in 2011 and continues to be our number one.
I couldn’t find a mineral foundation that felt weightless but still gave great coverage, so I made one. It is designed to let your skin breathe while delivering a naturally flawless finish.
- Breathable, buildable, and blendable
- No caking, creasing, or irritation
- Vegan, cruelty-free, and made in Australia
It gives that “your skin but better” glow - the kind of coverage that enhances without masking. So many of our customers say it’s the only foundation they’ll wear now (and I’m one of them).
Shop Be Coyote’s Loose Mineral Foundation
Kabuki Brush - The Secret to Flawless Application
You can have the best foundation in the world, but if you don’t have the right brush, you won’t get that seamless finish. That’s why I created this Kabuki Brush - soft, durable, and perfectly shaped to apply mineral powder evenly and effortlessly.
- Ultra-soft, densely packed bristles
- Designed for powder foundation
- Built to last (many customers say theirs has lasted for years!)
I use this brush every single day, it’s my go-to.
Shop cruelty-free Kabuki Brush here
Dewy Liquid Foundation with Light-Reflecting Glow
When I created Anybody Cosmetics, I wanted to bring something fresh to the table, and this liquid foundation with light-reflecting technology became an instant favourite.
It’s formulated to give your skin a radiant, luminous finish while subtly blurring fine lines and imperfections. Basically, it’s like a soft-focus filter for real life.
- Glowy, hydrating, and comfortable to wear
- Enhances skin without feeling heavy
- Perfect for mature skin or anyone who wants a lit-from-within look
If you love a natural, radiant base, this one is worth trying.
Discover Anybody Cosmetics Liquid Foundation
Why I Love These Products (and Why You Might Too)
These three products have become daily essentials not just for me, but for thousands of women who want high-performance vegan makeup that’s actually kind to their skin.
If you’re not sure where to start, start here. These are the heroes, the core of what I’ve built, and the reason so many of our customers keep coming back.
And if you ever need help with shade matching or want advice based on your skin type, I’m just a message away. I’m always happy to help. 💛
Ellana x